Questions: Merch by Amazon and Social Media

Merch social media questions?

List of common questions: Merch by Amazon social media tricks, social media hacks, growth hacking strategies. We guess you heard a lot of this. After working in the scene for more than 7 years, we realized that there is no secret formula to growth hacking, but there are several tips that, if followed carefully, can improve your traffic and conversion dramatically.

We decided to make a list of the 50 most beneficial hacks and collect them in this booklet. We wanted to cut short the bla bla and give you only actionable tips that you can use, daily.

Apply these hacks consistently. Try them and fine-tune them to your audience. Some will have effect overnight, for some you will need more patience. All of them have been tested and have brought us astounding results.

Facebook

1. Create a Facebook page using your business name. Choose a high-quality professional profile picture and try to add your company logo. Make sure you include your logo somehow as people tend to associate a logo with a business more than the name of the business. To create a professional profile picture you can use Canva, it is perfect for DIY design. Choose a tagline that people will remember easily.

2. Gain likes for your Facebook pages. Getting likes to your Facebook page is not easy. Just think about it. Why would you like a page? Do they gain anything? Apply the good old WIIFM (What’s In It For Me) principle, and think about whether you have some special offers, sales, or free samples or manuals, interesting articles/blog posts etc. that you could offer people.

3. Invite your friends to like the page. Believe it or not, the easiest way to get likes is to ask people for them. You can start with your friends. Even though they might not be interested in your product per se, they will have a friend who is. Also, it helps you gain a few more likes in the beginning when you are starting out. Remember, people sometimes like pages just because other people like them. Studies show that people are more likely to check out something that has 100,000 likes than a page that has 125 likes. Therefore, it is crucial for you to get those likes quickly.

4. Black hat tricks: go on Upwork platform to get cheap likes – you can get 1000 likes for $5-10 dollars, in one or two days. Even if these likes are not effective to sell your product, they will look good and mostly they will increase the social validation effect.

5. Invest in Boosted Posts. Boosting a post is as simple as clicking the ‘Boost Post’ button on the lower right corner of any post you create.

Now you have the option to target just your fans, add friends of fans, or exclude those who are already fans and focus on attracting new users. You can also use gender, age demographics, geography, and interests to reach a specific audience. Of course, it all depends on where you want to sell, who you are selling for, and what you are selling. When it comes to choosing an ‘age range’ – unless you have more specific data, I would keep it on a range of 25-55 and fine tune it when you have more data.

Younger people, under 25, might not have enough capital to use, as they are students etc, and the older generation might not be as keen on using social media. Setting the ‘Interest’ is relevant!!! First of all, you want to target those users who have interest in your competitors’ page. Check out your competitors’ customers.

This way you will have an idea of who could be interested in your products or services. Let’s say you want to open a Café in London. Target users whose interest is, for example, Arabic coffee, London Coffee Festival, Starbucks, Hand-Roasted Coffee etc. for posts where you are marketing your own Café.

6. Try out different interest groups as well. In most cases larger interest groups are less effective, but, for example, if you plan to open a law firm, you could still get loads of engagement by targeting users interested in privacy, cyber security, identity theft and also users interested in legal advice, lawyers, legal protection.

7. Cheap hack: Target differently in the beginning. Instead of targeting the campaign to the US/UK market, you want to focus on cheaper countries first, like India, Philippines etc. without paying attention to the interest category. Let’s say you want to invest 5$ in Facebook ads.

Research shows that people in the Philippines are more likely to like posts and ads than people in the US. Therefore, it makes sense to first boost your post in the Philippines and after you gained a few likes for a given post you can switch the target to high-demand, high-competition countries. This increases social proof, and it reduces the cost per click in high-competition countries.

8. Get quick likes in the beginning! Facebook is more likely to show your post on other users’ timeline if it’s new, and people like it from the very beginning – so you want to get likes very soon in order to get the initial boost.

9. Set up a contest for your Facebook page: follow a highly effective method!

Step 1: Pay £15 for boosting a post.
Step 2: Organize a competition for a prize: The condition is that users tag a friend that they’d share the prize with. “Tag a friend, and if he or she wins you get the prize as well”.
Step 3: Boost the post for £30 to target audience over 7-10 days.
Step 4: Go into as many local Facebook buy/sell groups as possible and share the post, try to do it every second day.
Step 5: Share the post on competitor’s pages on Facebook.

10. Keep in mind the most important rules of sharing in Social Media: Always make sure your link shows an image/video. Posts with images or videos get 65% more engagement than text. Sharing a video from another Facebook page can be three times more effective than posting from Youtube.

11. Create your own video. If you are not keen on doing a real video, create a video out of text with a converter called Article Video Robot.

12. Try to post content that comes from your blog or your own page. If not possible, post content from magazines like Forbes, Entrepreneur, Smashing magazine or other popular magazines or journals relevant to your niche. Follow the RSS of magazines and put them in Feedly: check them everyday in order to find interesting news to share.

13. Be careful with using third party tools. For Facebook, don’t use third party tools like Buffer – post directly from your own Facebook page with the Facebook planner.

14. Create a Facebook group. Reasons: First of all, it is much cheaper than a Facebook page. Second, if people are in a group, they are much more likely to discuss different topics and ask for advice or share information.

Remember, it’s serves you if you have an active daily audience instead of just you trying to talk to people in a monologue. Also, community carries on when you’re not there.

15. Become an authority quickly. Especially if you provide good content in the beginning. If you are doing it well, you can lead discussions, suggest new topics and, of course, advertise your product or service. Remember, groups are a perfect way to build your 1000 true fans in the beginning. They can share what you post and do your marketing for you, all for free.
16. Choose relevant topics for your Facebook Group. Let’s say you want to establish a law firm. Your goal is to target people and small business in need of legal assistance. The topic of the group could be “Free legal info for business”. Here, users share articles and tips on law and business, for example, how to start a business, real world legal experience etc.

17. Get users for your Facebook Group quickly. Facebook won’t let you add unlimited number of people to your group. You can ask people to join one by one, but it is a bit time consuming. Instead you can click on “Add people to group” on top right, and then press “a” to bring up all of your friends whose name starts with the letter a.

Click on them one by one. Eventually after selecting 8 or so, it will probably say it’s full. Then type letter “b” and click all of those, and so on, all the way through the alphabet.

When you get to z, add a vowel to each letter, ie. type “ao”, “bo”, “co” etc. With this method you can cover most of your friends list quite quickly.

18. Turn your Facebook profile into a professional profile with the following tricks:

a) Turn “follow” on (you can find on your profile) so that people who don’t want to friend you can still follow your posts, and vice versa.
topics and, of course, advertise your product or service. Remember, groups are a perfect way to build your 1000 true fans in the beginning. They can share what you post and do your marketing for you, all for free.

Twitter

19. Make your twitter name easier to remember and to connect to the services you are using. Your profile picture needs to be associated with your logo. Again, Canva is good and easy to use for this kind of small DIY design jobs. Same as with Facebook, use a tagline.

20. Find your customers. Again, you want to target people who are interested in your competitors, because you can assume they would be interested in your products too. Start by following the users that follow your competitors’ accounts.

21. Semi-automate this process by using CrowdFire: go to ‘copy
followers’, and follow all the users who follow your competitors’ account. CrowdFire has a free version (where you can copy 20 followers per day), but I would recommend using the paid version.

If you don’t want to use CrowdFire and have a bit of extra time, scroll down to find your competitors’ early followers: they are likely to be the early adopters of that product and as I said, likely to be interested in yours too.

22. Unfollow people who don’t follow you back. You can make this process semi-automated as well, again by using CrowdFire. The paid version has an unfollow limit of 200 per day. It’s a small investment but you will be surprised by how big difference it makes.

WARNING! Twitter might block you if follow more than 500 people a day; also, don’t unfollow more than 400 people per day. If you keep this in mind, you can build up the number of your followers.

23. Find your niche influencers. Imagine Bill Gates mentions your business. Would be great, wouldn’t it? Today’s (social media) influencers are the users from whom you want to be retweeted or quoted.

They already have loads of followers, an audience who trusts and likes them. Even though they are not your customers, they may have a wide range of followers who could be interested in your services. They could be experts in your field, or even a magazine.

24. Use Hashtagify, to find influencers. As of now, it’s free. Find relevant hashtags and the most influential people that use them.

25. Use Twitonomy. It is a tool that helps you analyze the account of a magazine or an influencer. Look at those users who are the most retweeted/most mentioned/most replied to by the influencer.

They’ll be influencers themselves. Or simply target users that influential users follow. They’ll be the information providers and accordingly, influential users themselves.

26. Follow Twitter marketing rules! Tweet content which is relevant to your customers. You don’t need to post new content every single time; you can take content that other accounts have been posting, and post it yourself. You can even tweet the same article a couple of times to save time.

If you need some good viral content, check on Ruzzit, it’s a viral content aggregator platform. Encourage people to share. Believe it or not, just saying “Please share” can increase shares four times. If you are not shy, you can re-use content from your competitors.

27. Interact with users on hot topics or issues. Let’s say you want to sell some fresh/organic vegetable to people. In that case, look for keywords on Twitter like “new café”, “expensive restaurants” where you will find many users complaining about something. This is the perfect time for you to step in and gently refer them to your products.

28. Plan your posts. You can use Buffer for twitter. It is a software that schedules your Tweets. It’s free, intuitive, easy to post and you also get an image for every tweet you post which definitely increases interaction. It is also easier to look at analytics with the help of Buffer and repost those tweets that worked well.

Don’t use it for Facebook as it can decrease the engagement, but for Twitter it works just fine. You need to make sure you send at least three “serious” tweets a day: 10am, 2pm and 6pm and three “entertaining” tweets around 11am, 4pm and 7pm.

29. Use Auto DM. Although many say that auto DMs are evil – not necessarily true in B2B – if you want to use them then send something simple such as “Hey, how are you?”. Then try to interact with the user and pitch your service/idea.

Linkedin

30. Use your Linkedin profile, don’t create a LinkedIn page! Not many know that this will make it easier for you to rank higher on LinkedIn and Google.

31. Improve your profile. Add competences, ask for recommendations, ask previous clients, bosses, colleagues or even University friends. Try to make it easy for them to say yes: People are TOO LAZY TO THINK. Prepare it for them and then simply ask if they would be willing to e-sign or, accept it. Trust me, far more will say yes this way.

32. Use Keywords. There are many places on your profile you can add your keywords that could bring you an extra 10-20 Invites a Day.

Headline

Summary

Job Titles in Experience

Experience

Recommendations

Skills

For a list of more keywords go on Job boards (e.g. indeed.com, monster.com). Find out the best keywords through http://www.indeed.com/jobtrends. Type in the terms you want to compare, use quotes around the words and separate with a comma.

Then click on Find Trends: The graph will show historical information on how those words have been used in job postings, how they are trending and how popular they are these days.

33. Post on your Linkedin profile. You should post the same content you use on Facebook. Automate the process with this IFTTT formula so you don’t have to do it twice. Signing in IFTTT is free.

34. Add more contacts. The easiest way to add relevant contacts for your business is joining these groups:

Open Networkers
Open Networkers Alliance
Business leads and global networking
LION

These groups can grow your connections super fast because they send out weekly invite lists. You can send an invite to everyone on the list and most of them will accept it. You can add your name to the list as well and people will start connecting with you.

35. Join to relevant groups. The main reason why it’s beneficial for you to join groups is that you can start interacting with your fellow entrepreneurs.

36. Extract the email addresses from your contacts. Make sure you write emails to your LinkedIn contacts instead of messaging them on Linkedin. Why? Emails convert much better. To extract the email addresses of your Linkedin contacts, click on My Network, under your search bar. Then click

Connections
Settings
Advanced Settings –> Export LinkedIn Connections
Choose format and Export

Emails

37. Remember: Email is at least 10 times as effective as Facebook and Twitter combined!

38. Make sure you write efficient personal emails. It’s worth to invest some time in sourcing the email addresses on social network or the internet, as some people like CEOs might not have made their email address public on the website.

Sometimes googling the name of the person you’re looking for, followed by @domain, is more than enough locate the right email address. If you do not succeed, a more detailed, refined method is this: https://www.youtube.com/watch?v=Gzfb7v7s9ks&feature=youtu.be

Sometimes it can also happen that you need to contact the person in charge of marketing at the company X, but you don’t know his/her name. Email Hunter is a software (free for the first 150 searches) that helps you find the email addresses of people working for a certain company, and help you work out their position within the company.

39. Send bulk emails occasionally. Sometimes you may need to get spammy and send out bulk emails to see the results. In this case, you cannot invest much time in finding emails addresses and you need to rely on automated email address scrapers.

A good email scraper is Social Scraper Extreme Email Scraper Software. Basically, it allows you to scrape and collect emails addresses from people, from Facebook, Linkedin, Instagram and other networks. It’s less accurate than finding emails one by one as some of them will be not relevant, but it works for bulk “spamming” .Instructions on how to use it here https://www.youtube.com/watch?v=X_tLD0mV8q4

For automating the sending part, Mailchimp is a nice free software for sending out emails (limit is 2000 recipients, so you may need to open more accounts). Some warnings: Make sure you use ‘first name’ to make every email you send unique.

Don’t forget to “warm up” the IP address if it’s a new email account: send it to 20 people, get them to all reply to the email to make it look legit. Avoid using terms like “free” and “giveaway”, because the spam filters won’t let it go through. To check the potential “spamminess” of your email, test it on Mail testers. They give you a score to determine the chances your email will end up in the spam folder.

Blog

40. Make sure you have a fun blog. Writing a blog can be quite time consuming, although regular blog posts is a very good for directing traffic to your website. (SEO is still an important way to get customers.) Good blog content can be shared on Twitter, Facebook and Reddit (the last is very effective if used properly).

41. Buy an old blog. Reach out to a relevant author/blogger who is no longer blogging and ask to buy their list. Usually you can buy the list for pennies on the dollar as they’re no longer doing anything with it.

Make sure you buy the right author’s list as relevance can vary depending on what topics they blogged on. Get them to send out an initial introduction email to build credibility and increase the value of the list. To find “old” blogs, use google advanced search where you can set the dates.

42. Interview influencers/relevant people. If you manage to do an interview with someone “relevant”, your audience will definitely be interested in reading/watching your interview. What’s more, your “relevant” person will share it as well, as the interview creates publicity for themselves. This is what is called a Win-Win-Win situation.

43. Use Reddit! Most people know nothing about Reddit. But if it is used well, it will bring a boost to your blog and website traffic. Just make sure you have an established account (a few years old and/or with relevant “karma”).

You gain karma points when your links and comments are upvoted. It’s the best metric regular users have available to them to determine whether someone is a valued member of the site. If someone has lots of karma that means that the user has contributed popular content to the site.This adds value to the things they post.

44. Create a Reddit account and get +1000 karma by posting a couple of funny pictures to the r/funny subreddit. Otherwise, buy an established Reddit account on Fiverr ($5/10).

45. Post your blog articles on relevant subreddits, try do multiple posts.
46. Take a look at the discussions on Reddit and see what sort of questions people are asking. Note how they phrase their questions. Try to form your answer to those questions with mentioning or introducing your product or service. Redditors aren’t big fans of self-promotion and they can be quite harsh, but a couple of negative comments should not discourage you.

On the other hand do not overdo it, make sure you don’t get too many downvotes, as it can have a negative effect on your karma.

47. Offer free giveaways! Who doesn’t like getting things for free? Give away for free by posting on www.reddit.com/r/FREE, making sure it links back to your page. You can give away samples, manuals, guides or whatever comes to your mind.

Overall

48. Keep on collecting email addresses! Install a sidebar form on your blog or even a pop-up form – they are more annoying but more effective than standard forms. You can build and install free forms with Mailchimp or Mailmunch.

49. Make sure that sharing your content is easy: start by installing social media buttons on your blog. Imagine, around 20% percent of tweets to the Wall Street Journal comes from a Twitter social media button. Put the buttons close to your content: data seems to indicate that the best placement is on the top-right hand section of the page.

50. Always use loads of keywords! Merch by Amazon SEO & Social Media (question) is the keyword for your blog: it makes it findable. Make sure you use relevant keywords when you write your content. To find out what the most googled keywords are for your topics, use Google Keyword Planner.